Amplifire Strategies’ Daniel van Hoogstraten presented at the Adding Nuclear to the Mix conference in Morgantown, West Virginia.
Van Hoogstraten’s presentation included a media and community engagement training for community leaders, policy makers, corporate stakeholders and energy innovators in attendance. He focused on how to prepare for and sustain effective engagement, what to know when working with the media, and developing and delivering a strong message.
“Energy development projects should never overlook the importance of strategic communications,” said van Hoogstraten. “From timing to message development to tactical engagement, preparing for and executing a plan can make an impactful difference.”
The conference brought together diverse stakeholders to delve into the dynamic landscape of enhancing energy portfolios. It was sponsored by The Gateway for Accelerated Innovation in Nuclear, the Nuclear Energy Institute, the Good Energy Collective, the Electric Power Research Institute, the National Energy Technology Laboratory, and West Virginia University.