Director, Paid Media & Digital Strategy – Application

About Us

Amplifire Strategies is a public affairs firm that has expertise in paid media, digital strategy and communications. The firm is led by a team of strategists who’ve had successful careers in politics and government. Now, they translate and leverage their experience in the political arena to help solve some of the most complex problems on behalf of businesses, non-profits, and advocacy organizations.

We take a campaign-inspired approach to organization’s business goals, reputation management, and policy priorities. From development to implementation, we help drive and amplify the message necessary to persuade, mobilize and inspire our clients’ target audiences – and succeed.

Amplifire Strategies is currently a small, but rapidly-growing, team based in Washington, DC and Columbus, Ohio. You will work directly with firm leadership and have the opportunity to truly make a difference in servicing clients, grow our firm, and take on increasing responsibility.

What we are looking for

We are looking to add a creative, results-driven leader to team Amplifire who gets the internet and can help our clients achieve their goals by reaching, influencing, and activating people primarily through digital campaigning. You will be the day-to-day contact for some of our clients. We are looking for a player-coach who will be a primary contributor and can effectively utilize and upskill junior staff.

You may find yourself running a paid media campaign, recommending and implementing digital organizing strategies, working with the creative team to make some amazing ads, leading an email and SMS program, developing relationships with vendors for advertising solutions, managing a CRM, and ultimately pulling it all together for an integrated campaign. You will also tell the story to the client through reporting.

This role will work directly with Amplifire Strategies’ Head of Paid Media and Digital Strategy.

We want someone who is hungry to grow, because we are. We get that you’re not going to be an expert on everything we’re asking for – but we will give you the freedom and opportunity to learn and grow. We want you to contribute to the team in more ways than just helping on the paid media and digital strategy front. We want you to be comfortable giving ideas even if they’re outside of your lane.

As a Director, you will be responsible for contributing to overall strategy and advising clients and account teams on new initiatives.

Responsibilities

• Contribute to overall strategy for clients and serve as a thought leader to meet client goals.
• Execute on ideas, small and large, serving as a primary contributor while also managing the work of junior staff on assigned projects.
• Track client deliverables and maintain timelines. 
• Anticipate and deliver on client needs.
• Create and execute media plans from start to finish. This includes vendor outreach, research, creative production, executing the media plan, ongoing optimizations, and reporting to the client on performance.
• Bring clients innovative digital strategy plans and execute them. This may include creating social media content calendars with associated copy and creative, researching online supporters and opposition (think FB groups, Reddit, etc.), creating an email/SMS outreach plan, providing trainings to clients, sending updates on latest social media trends, and more.
• Manage CRMs.
• Set up websites to be optimized for conversion campaigns. Install pixels, analytics tools, etc.
• Consistently keeping up with trends and latest best practices across digital platforms.
• Ability to take the pen when writing ad copy, scripts, reports, etc.

Qualifications

• Proven ability to create and execute successful public affairs campaigns using paid media and/or digital strategy.
• Expertise at using Facebook Ads Manager, Google Ads Manager, LinkedIn ads, and other self-serve paid media platforms.
• The ideal candidate will have some political experience (Capitol Hill, government, campaigns, non-profits, advocacy, etc.)
• You must be fluent with internet culture and have an opinion on how to reach, influence, and activate people online.
• 5+ years of experience working at agencies, campaigns, or in-house on digital marketing campaigns, paid media campaigns, social media campaigns, etc.
• Experience setting up and managing CRMs.
• Understanding of how SEO works.
• Experience managing social media accounts for principals, brands, organizations, etc.
• Curiosity is a must. We are a small, fast-paced firm and you will need to be self-motivated to learn about our complex clients and the problems we’re trying to solve.
• A growth mindset is something we all have, and want to make sure you have the desire to constantly be embracing new tactics, learning from others, and taking initiative.
• Desire to learn how to best use AI to assist with servicing clients or internal needs.

Salary commensurate with experience.

Location: Washington, D.C. or Columbus, Ohio